Outdoor advertising presents limitless options and approaches for advertisers to reach their audience. But with hundreds of brands and billboards competing with each other to draw consumer’s attention, getting noticed in a busy street isn’t easy. This is where size as well as creativity counts. Here are some huge outdoor advertisements on building facades that caught our attention.
On first look, this looks like an ad for paint, but actually it is one from Nationwide Insurance.
To promote the brand image and preference for Axe, female students' dormitory was wrapped in the shape of a calendar to demonstrate that a new female can be met on a daily basis.
A clever advertisement from Alco's cleaning products says “Wash me”.
An advertising campaign from Absolut
To promote Allstate auto insurance, an actual car was placed on the edge of the parking garage in Marina Towers, a famous landmark in the center of downtown Chicago.
Advertisement campaign by Powerhouse Gym creates an impression that body builders are lifting heavy weights from the construction site
An advertisement campaign from Coca Cola
This Vodafone ad is placed outside London's Heathrow Terminal
The idea of Anando Milk Building Ad was to encourage kids to drink more milk by exaggerating the benefits of milk by almost giving them superhuman powers. This was achieved by using a billboard, amidst a prominent building which created an illusion as if the child was pushing a part of the building with just his hands.
Large murals promoting the movie Inception
An advertising campaign from LEGO
“Check the gas” - an advertisement in Russia
To demonstrate Pantene's claim of "really strong hair", three Rapunzel-style stunts were staged in downtown Toronto for two days, where live male climbers went up over three different oversized ponytails.
An advertising campaign from Red Bull
Advertisement from Siemens Mixer
A huge Nike ball stuck on the side of a building promotes the World Cup.
A clever ad demonstrates how fast you can run with Nike tennis shoes.
Mini Cooper Vending Machine Building Advertisement
A clever advertising placed near a busy Auckland intersection promotes a local channel's screening of the movie Kill Bill Vol1
An advertising campaign from Sprint PCS X-Ray
An advertising campaign from Nike creates the illusion that the runner ran through the first building to the next.
A Strong Tape advertising campaign at Kuala Lumpur, Malaysia has a huge duct tape roll stuck to a billboard which is also held in place by more duct tapes.
Sources: Oddee, Ads of the world, Bored Panda