Various companies use creative crosswalks in advertising campaigns to draw the attention of their customers. Installing a crosswalk is one of the easiest and quickest ways to calm traffic in your community. Crosswalks can be transformed into something that actually enhances the beauty and vibrancy of the surroundings. These can be simple yet elegant way to make cities more walkable and pleasant to live or perhaps can be used for advertising and send out a message.
During the July 4th weekend festival of Zurifest in Switzerland, McDonald found itself competing with various street food vendors and wanted to capitalize on the increase in foot traffic. Advertisement firm TBWA Switzerland developed a unique campaign to attract pedestrians to the fast food chain by transforming a crosswalk into a super-sized serving of fries. It was super and creative idea.
They turned pedestrian crosswalks in front of their restaurants into giant French fry art. During the festival, streets are turned into pedestrian thoroughfares, enabling the use of the crosswalks for promotional purposes.



The snarl up on the highway, on a section that links the capital to the Chinese region of Inner Mongolia was triggered by road construction and repair. While all sorts of vehicles appeared to have been caught up in the jam, it was mostly caused by lengthy coal carrying trucks, which brings fuel for the industries around the capital.